Motorsport has been a part of Michelin's DNA ever since the company was founded. Michelin is the only brand to have developed so many winning technologies over a period of more than 100 years. It is this prestigious heritage that provides the foundations for the passion that runs through the veins of the entire company today.
Motorsport has been a key leitmotiv for Michelin since 1891, barely two years after it was founded, and has been used to showcase its know-how and innovative instincts across a wide range of disciplines.
Michelin's first taste of competition was the Paris-Brest-Paris (1891), the longest cycle race ever staged. The winner of that 1,200km event was Charles Terront who proved the benefits of Michelin's new removable tire by completing the route in a time of 71 hours and 18 minutes, nine hours faster than his closest rival.
Since then, MICHELIN has added a long list of prestigious victories to its record: